Canopy
Canopy was founded to solve supply chain issues in the space industry. With Jackalope’s help, Canopy is now embracing an identity beyond aerospace, positioning itself as the future of space travel and other missions closer to home, including in the automotive, medical, and energy sectors.
The Problem
With Aerospace in the name, Canopy Aerospace needed a new identity that would unlock new missions closer to home
The Solution
New brand identity: refined logo, custom iconography, color palette, typography, visual style that nods to but is not limited by Canopy’s aerospace DNA
Vision / Mission redevelopment: vision statement, mission statement, product concept, messaging
Marketing strategy: short, medium, and long-term marketing and sales recommendations, including pitch, pipeline, digital campaigns
The Result
Canopy Aerospace is now Canopy, the innovator building technology at the intersection of manufacturing, materials, and software to drive mankind’s journey beyond the stars.